After an unprecedented leap in 2017 and a further increase in 2018, the electric bicycle market now accounts for 40% of total bicycle sales in France.
The enthusiasm for cycling is confirmed and the cycle market continues to grow: more than 2 billion euros in sales (+ 2.3%) and more than 2.7 million bicycles sold in 2018 in France. Growth is increasingly being carried by electric bicycles.
In 2017 the market growth was unprecedented. 2018 has shown that this trend was anything but a fad – an increase of 21% and 338,000 units sold. The market of electric-assisted bicycles consolidates its growth, now reaching 40% of total bicycle sales turnover.
“The French market is doing very well,” says Yann Noce, marketing director of Mustache Bikes, a French e-bike company. Based in the Vosges and launched in 2011 with 1,500 e-bikes sold, this small company has taken the lead. In 2018, it proposed 55 electric bike models and has sold 28,000 e-bikes. “We are convinced that the more people we put on electric bikes, the more they will leave their cars in the garage. “
E-bike’s invisible hand
“The bike has always been seen as an object of freedom. If you offer access to people who otherwise do not have the physical capacity to ride a bike, it works! “Continues Yann Noce. Beyond the simple urban use, his company has developed e-bike frames for professional needs, leisure rides, and sport.
Double Olympic medalist and multiple world champion in cross country mountain bikes – Julien Absalon, now rapidly evolves into mountain electric bikes.
“Power-assisted bikes are a new way to ride a bike. It allows people who have no particular physical condition to rediscover the mountain bike while having fun, “he says.
“Thanks to electric assistance, anyone can climb hills and mountains, which they could not have considered before. Someone with a good level of fitness will be able to apply the same level of effort as a regular bike, but will go faster, farther and stronger. The muscular force is multiplied on an e-bike: the harder you press on the pedals, the stronger assistance you will get from your motor. “
In response to the explosion of demand, manufacturers in the sector are competing for innovations in the product (integrated design, connectivity, comfort, ergonomics), assistance (weight and volume, autonomy), safety (ABS brakes, proximity sensors or lighting).
“We are committed to ensuring that every person finds the right product. That every component on the bike is really adapted to the experience and the person,” explains Yann Noce.
“There is progress to be made on the engine and, in particular, on batteries. Tomorrow, we will gain 20% or 40% more autonomy. It will be a huge gain. Finally, we are including many connectivity options that take advantage of the massive use of smartphones. This allows having a custom computer board on each e-bike. “
Practical and ecological, the electric bike continues to attract riders in the growing numbers. 2018 demonstrates once again positive dynamics of the cycle market in France. In a context of political actions, both at the French (National Cycling Plan) and European (anti-dumping policies limiting Chinese imports) levels, it is a safe bet that this sector has not finished progressing.
“I am convinced that electric bicycles will change our way of life. It’s a part of the future!”
This post was translated from French. The original version was published on Le Point. Photo credit – Le Point.