French SEB Group to Produce Angell, an Intelligent City E-bike

Easy E-Biking - Angell electric bike, helping to make electric biking practical and fun
Photo courtesy of

Possibly a key decision for the French SEB Group, which until now only produced household appliances. The group recently announced the start of production of an intelligent electric bicycle, in its factory in Is-sur-Tille, Côte-d’Or. Angell electric bicycles are currently on pre-order via the internet (link to Angell website). 

Read also: Angell: 5 reasons to invest in an ultra-modern e-bike – in this article.

Fallen from the sky with both wings… “Angell” is the new electrically assisted bicycle that will be produced, from July, by the company SEB (Société d’Emboutissage de Bourgogne), at its Is-sur-Tille site in Côte-d’Or.

This is the first such decision for the group, which until now has been accustomed to the production of household appliances only. The group is known in particular for its aluminum pressure cooker. But another market is opening up to the company today, that of electric bicycles.

Under an industrial and capital-intensive agreement, Groupe SEB becomes Angell’s exclusive industrial partner. The Group will be responsible for the industrialization and manufacturing of Angell smart-bikes at its historic factory in Is-sur-Tille (Côte d’Or).

Groupe SEB communication

An electric bicycle designed and produced in France

This electric bicycle was conceptualized by Marc Simoncini, the founder of the Meetic dating site. During a press presentation in 2019, the businessman revealed that the new two-wheeler had been in development already for three years. 

The French designer Ora-ïto designed the model. The Angell bicycle will be produced in Is-sur-Tille, where Groupe SEB employs 200 people. Several tens of thousands of units a year should be produced.

Read also: Angell, an electric bike that wants to “Change the City” – in this article.

Easy E-Biking - Angell electric bike, helping to make electric biking practical and fun
Photo courtesy of

Thierry de La Tour d’Artaise, Chairman and CEO of Groupe SEB, is delighted to be able to make available “industrial know-how” for the manufacturing and industrialization in France of “a project for the future”. He adds that “innovation and entrepreneurship are strong values of Groupe SEB”.

Marc wanted to produce this electric bike model in France. In this respect, we are the last of the Mohicans, as we have safeguarded 11 industrial sites in the country. And our teams are used to managing this type of project where you have to be very agile, very fast and very technical. We called ourselves banco!

Thierry de La Tour d’Artaise

Marc Simoncini welcomes the agreement with the French group :

We are very proud to have succeeded in forging such a partnership with Groupe SEB. The association with a French industrial group was close to our hearts, and with Groupe SEB we have found a partner who shares our values of excellence and quality.

Marc Simoncini, co-founder of Angell

He adds that the EAB (electric-assisted bicycle) will become “a major mode of travel worldwide” and that the collaboration with SEB “will make it possible to build a world leader in the urban smart-bike segment”. This market is estimated at 10 billion euros.

Read also: Can “Made in France” win the battle for e-bike market leadership? – in this article.

A connected and secure electric bicycle

Angell electric bicycle, weighing around 14 kg (including battery), is offered in one size, “guaranteeing a comfortable ride for people between 1.55 and 1.95 meters tall” according to Jules Trecco, CEO of Angell Bike. 

The battery is removable and offers several levels of assistance (from 0 to 4). The last level was the “fly fast”. The manufacturer announces 70 km of autonomy for this model. It comes with two batteries.

Easy E-Biking - Angell electric bike, helping to make electric biking practical and fun
Photo courtesy of

“Angell” is a smart city e-bike. An “intelligent cockpit” (a touch screen) above the stem relays all information about the trip: speed, battery charge level, assistance mode, weather, pollution index, etc.

One can also connect a smartphone to the bicycle via Bluetooth. A way to control GPS applications, music, and more, while keeping your smartphone in your pocket. 

A lot of resources have been put into the safety of the e-bike. Three levels of protection are announced by the manufacturer: a digital lock, an alarm, and a tracker.

“Angell” is available for pre-order via the internet (link to Angell website), for 2,690 euros. It is available in two colors: silver and black. More than 2,000 pre-orders have been already placed. The first deliveries are announced for the summer of 2020.

Angell e-bike price does not include insurance or options. The manufacturer of Angell Bike promises that 5% of its turnover will be reinvested to “promote ideas and innovations on urban mobility and cycling”.

Read also: Cowboy vs Vanmoof Electrified, two connected city e-bikes – in this article.

Angell e-bike: remote assistance

Angell is a smart e-bike but still with standard mechanics. To repair a flat tire, change a wheel, or a chain, cyclists will not need any specific training. For its part, Angell Bike assures that for any electronic bug in the system, assistance will be possible, which will be done via remotely controlling its software, installed on the e-bike. 

Here is a quick video showing preparation for the start of production of Angell e-bikes by SEB Groupe (in French):

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